Summer Origenes – Portfolio

Case Study: Power-Sonic Brand Modernization & Campaign Launch

Overview

While working as Marketing Coordinator for Power-Sonic, a global provider of energy storage solutions, our newly installed CEO & Executive Team directed myself and my Marketing Manager to modernize the entire brand ecosystem and launch a multi-channel campaign to increase awareness and lead generation — all within four months.

I led the full modernization of Power-Sonic’s brand and digital presence, including a complete website redesign, refreshed visual identity, updated communication assets, and a multi-channel launch campaign. This project aligned internal teams, strengthened lead generation efforts, and created a cohesive, modern brand experience.

Process

1. Discovery & Brand Audit

I began with stakeholder interviews across the executive team, sales, product, marketing, and customer support. I conducted a full audit of the brand ecosystem, including:

• Website structure and UX performance
• Social media channels
• Product documentation and silkscreens
• Internal sales decks and corporate templates
• Email journeys and nurture flows
• HubSpot data integrity and segmentation

This helped identify inconsistencies, missed opportunities, and gaps that informed our modernization strategy.

---

2. Brand Strategy & Design Direction

Using insights from the audit, I developed a refreshed visual and messaging direction rooted in clarity, technical expertise, and approachability.

I created several creative directions, each with updated color palettes, typography, iconography styles, and photography guidance. I presented these options to the CEO and executive team, ultimately aligning on a modern, clean, and globally accessible brand identity.

This direction guided the redesign of:

• Corporate PowerPoint templates
• Social templates
• Silkscreens and product data sheets
• Email marketing layouts
• Internal and external communication graphics

These assets established the foundation for the upcoming website overhaul.

---

3. Data Cleanup & Migration to Salesforce Marketing Cloud

Because the brand launch included new lead-generation workflows, our data systems needed improvement.

I led:

• A full audit of HubSpot customer data
• Cleanup of duplicates, outdated lists, and missing segmentation
• Standardization of naming conventions and metadata
• Mapping of HubSpot fields to Salesforce Marketing Cloud
• Migration planning and testing with the our digital agency’s CRM team

I then presented recommendations for long-term data governance to ensure future automation, reporting, and campaign quality.

---

4. Website Redesign

I collaborated closely with our digital agency to architect a new website centered on clarity, trust, and conversion.

My work included:

• Developing the new sitemap and user pathways
• Creating detailed page outlines and wireframes
• Directing visual design across all page types
• Redesigning icons, infographics, and product visuals
• Managing content migration and SEO optimization

By launch, the website aligned with the updated brand and served as the centerpiece of Power-Sonic’s new digital identity.

---

5. Multi-Channel Brand Launch Campaign

To promote the new brand and drive leads, I developed a comprehensive campaign strategy across social media and email marketing.

This included:

• Announcement posts and videos
• Product highlight graphics
• Industry-focused messaging
• Email launch sequences in Salesforce Marketing Cloud
• Landing pages optimized for conversions
• Consistent CTAs aligned with sales and product teams

The campaign introduced the refreshed brand to existing customers while expanding Power-Sonic’s presence across key digital channels.

---

6. Reporting & Optimization

After launch, I analyzed website analytics, engagement metrics, email performance, and lead quality. I built dashboards, highlighted early wins, and recommended optimizations to leadership to ensure ongoing evolution of the brand and campaign strategy.